We bring intelligence to
where decisions are made.
where decisions are made.
At Acto, we are convinced that the future of sales is data-driven. Instead of drowning in reports and dashboards, we focus on what truly matters: clear insights — and the concrete actions they drive. That’s Decision Intelligence.
How it all started
Acto co-founder Pascal Salmen helped companies implement CRM and BI solutions for over 5 years. One problem came up again and again: Elaborately created reports dusty up, opportunities were overlooked, especially in sales.
From this insight, InsightSon was created in 2021 in collaboration with André Stollhans - originally as a management consultancy. Based on close customer feedback, acto developed into a SaaS solution with the mission of actively turning data into concrete measures — from dashboards to decision intelligence.
This mission led to a new identity: We are now Acto. The name is derived from “actions to operate.”
Partners & investors
Are you ready to help shape the future of wholesale?
We're always looking for colleagues with a passion for solving problems and making our customers happy.
Our working principles
1. Outcome Orientation - Drive Results with Speed and Ownership
We own results end-to-end, think like founders, and move fast on reversible decisions. Every action connects to revenue, retention, or efficiency, and we adapt quickly to market changes — shipping real output, not just plans.
Raise the bar – No Passengers
We hire only those who raise the team’s average, expect continuous growth, and give direct, actionable feedback. Everyone contributes at a high level and takes full responsibility for improving themselves and the business.
Scale Smart – Efficiency Drives Growth
We scale through automation, systems, and leverage — not headcount. Every hire and every Euro must create outsized impact, with capital efficiency as a non-negotiable principle.
Acto First – Because This is the Shot
Acto is the mission. We show up when it matters, challenge “good enough,” and aim for 10× better. Commitment is measured in responsiveness, ambition, and impact during critical moments.
