We make wholesale
sales proactive
sales proactive
The future of sales is data driven. But instead of overwhelming reps with dashboards and reports, we deliver what actually matters: clear opportunities and concrete actions.
We bring the right insights straight to the field — turning data into daily practice: smarter prioritization, better conversations, more time to sell.
The result: more revenue per visit — and more visits overall.
Wholesale is our business.
We are in contact with leading wholesale associations
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How it all started
Acto co-founder Pascal Salmen helped companies implement CRM and BI solutions for over 5 years. One problem came up again and again: Elaborately created reports dusty up, opportunities were overlooked, especially in sales.
From this insight, InsightSon was created in 2021 in collaboration with André Stollhans - originally as a management consultancy. Based on close customer feedback, acto developed into a SaaS solution with the mission of actively turning data into concrete measures — from dashboards to decision intelligence.
This mission led to a new identity: We are now Acto. The name is derived from “actions to operate.”
Partner & Investoren
We help wholesale distributors
to measurably grow their revenue.
Are you ready to help
shape the future of selling?
We're always looking for colleagues with a passion for solving problems and making our customers happy.
Our working principles
Outcome Orientation - Drive Results with Speed and Ownership
We own results end-to-end, think like founders, and move fast on reversible decisions. Every action connects to revenue, retention, or efficiency, and we adapt quickly to market changes — shipping real output, not just plans.
Raise the bar – No Passengers
We hire only those who raise the team’s average, expect continuous growth, and give direct, actionable feedback. Everyone contributes at a high level and takes full responsibility for improving themselves and the business.
Scale Smart – Efficiency Drives Growth
We scale through automation, systems, and leverage — not headcount. Every hire and every Euro must create outsized impact, with capital efficiency as a non-negotiable principle.
Acto First – Because This is the Shot
Acto is the mission. We show up when it matters, challenge “good enough,” and aim for 10× better. Commitment is measured in responsiveness, ambition, and impact during critical moments.
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