How Böllhoff Increases Its Fastening Technology Revenue by 8.6% with Acto

Founded in 1877 and headquartered in Bielefeld, the Böllhoff Group stands as a global competence leader in fastening elements and assembly systems. This fourth-generation family enterprise delivers innovative solutions across automotive, aerospace, electronics, and numerous other industries.

From standard fasteners to highly sophisticated connection solutions and bespoke assembly systems, Böllhoff's comprehensive portfolio meets diverse industry needs. The company's commitment to engineering excellence, superior quality, and close customer relationships ensures optimal solutions tailored to specific client requirements worldwide.

With 43 facilities across 26 countries on 5 continents, Böllhoff serves a global customer base through its extensive distribution network. Through continuous investment in R&D, the company drives technological innovation and actively shapes the future of fastening technology.

Navigating Sales Opportunities Through the Product and Data Maze

With more than 100,000 products and customers worldwide, Böllhoff encountered a challenge familiar to manufacturing industry leaders: massive volumes of customer data and transaction histories scattered across multiple systems made it nearly impossible for sales teams to uncover hidden revenue opportunities and act on them proactively.

Daily Prioritized Revenue Opportunities for Sales

The implementation of Acto at Böllhoff had a clear objective: to create a central, intelligent platform that seamlessly integrates all relevant data from ERP, CRM, and other sources. The sales team should receive prioritized and directly actionable insights at a glance to focus on the highest-revenue potential opportunities.

Intelligent signals, precise recommendations: Acto analyzes hundreds of sales data points using advanced machine learning algorithms. The AI identifies patterns in purchasing behavior of similar customers and recognizes which products a customer might need and when. Based on estimated revenue potential, Acto prioritizes these opportunities and provides them to the sales team daily as a clear, comprehensive summary.