AI sales software for chemical distribution

Fewer tons or just different prices?

Raw material prices fluctuate, so revenue says little about demand. Acto works with volumes, knows your formulations and pack sizes, and flags when a customer buys a component elsewhere.

Raw material prices fluctuate, so revenue says little about demand. Acto works with volumes, knows your formulations and pack sizes, and flags when a customer buys a component elsewhere.
Case studies
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features

Signals your sales team sees every morning

Example: A paint manufacturer buys the same volume of binder, but hardener volumes have fallen by a third. Revenue looks stable because prices rose. Acto works with volumes and flags the gap.

Example: A customer now orders drums instead of IBCs. With unchanged production, that points to a second supplier. Acto puts the customer on the visit list.

Example: An adhesives manufacturer has been calling off 25% less resin for three months, while revenue looks stable because raw material prices rose. Acto flags the volume drop before the next meeting.

Acto speaks the language of chemical distribution

In chemical distribution, revenue says little about demand. Acto works with volumes, formulations and pack sizes.

  • Volume, not eurosRaw material prices fluctuate, so revenue reveals little about demand.Acto works in kg, metric tons and packs and separates price effects from volume effects.
  • FormulationBinder, hardener and additives belong together in a formulation.A signal when one component of the formulation is missing or falling.
  • Pack sizeCanister, drum, IBC, tanker.A switch to smaller packs is read as falling demand or a second supplier.
  • Contract and spotContract volumes versus one-off orders.Falling release volumes are flagged, even when revenue looks stable because of price effects.
  • Product approvalNew products have to be qualified by the customer.Cross-selling suggestions favor product families that are already approved.
examples

Examples of how Acto supports you every day

Prioritize

Prioritize the customers with the greatest potential every week.

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Focus on the most important customers directly in CRM

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You plan your week in Outlook, Acto recommends customers and provides context

Prepare

Prepare appointments with precision — even while you're on the go.

Prepared in two minutes: customer history, signals and a conversation plan before the meeting

Find the most important customer information, risks and potential at a glance on your smartphone

Recap

Bring notes to your CRM,
and automate follow-ups.

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Open a customer email and see their full order history and potential next to it

Recap visits by voice, Acto turns them into a report and tasks

Add notes directly to your smartphone

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Contact us

Get a personal consultation

Arrange a personal appointment to ask questions and see Acto in action.

Book a demo
Wholesalers and manufacturers across Europe trust Acto.
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FAQs

Do you have any questions?

We're here for you!

  • Which chemical companies is Acto a good fit for?

    Acto is ideal for chemical distributors, manufacturers of specialty chemicals (e.g., coatings, adhesives, construction chemicals), and processing industry companies managing complex B2B customer relationships.

  • How does Acto help increase cross-selling in complex applications?

    Acto identifies patterns in purchased product combinations. If a customer buys emulsions but the typical defoamers or wetting agents are missing, the AI generates a hint for sales.

  • Can Acto tell whether a revenue decline is price- or volume-driven?

    Yes. Acto works with volumes in kg, metric tons and packs and separates price effects from volume effects. You see whether a customer is really buying less or just paying less.