AI sales software for medical technology and diagnostics

The device is in the practice. Are the tests still coming from you?

Practices, hospitals and labs buy a device once and consumables every week. Acto notices when tests and reagents stop, and helps new colleagues understand their customer base in weeks instead of months.

Practices, hospitals and labs buy a device once and consumables every week. Acto notices when tests and reagents stop, and helps new colleagues understand their customer base in weeks instead of months.

For medical technology and pharma distributors

features

Signals your inside sales team sees every morning

Example: Dr. Lenz's practice has a coagulation analyzer, and test strip orders have fallen by 40% in three months. Either the device is idle or the strips come from elsewhere.

Example: A GP practice orders rapid tests only a few times a year and gets lost in the crowd. Acto puts it on the list before infection season, because comparable practices are ordering now.

New sales staff see from day one which customers have potential and where the risks are. At Hitado, onboarding into the customer portfolio became six times faster.

Acto speaks the language of medical technology

Devices, consumables, specialties and infection season: Acto assesses every customer in the context of their practice or hospital.

  • Device and consumablesEach analyzer comes with specific tests, strips and controls.After a device placement, Acto expects consumption and flags it when it does not come.
  • Practice type and specialtyGP, internist, lab, hospital and care home need different ranges.Peer groups by specialty.
  • Infection seasonRapid tests rise in fall and winter.No false alarms in summer, campaign before the season.
  • Shelf lifeReagents expire, practices order small quantities often.Short reorder cycles, early signals.
  • Small accountsPractices that only order rapid tests now and then get lost in the crowd.Signals for small customers too, so inside sales can develop them.
examples

Examples of how Acto supports you every day

Prioritize

Prioritize the customers with the greatest potential every week.

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Focus on the most important customers directly in CRM

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You plan your week in Outlook, Acto recommends customers and provides context

Prepare

Prepare appointments with precision — even while you're on the go.

Prepared in two minutes: customer history, signals and a conversation plan before the meeting

Find the most important customer information, risks and potential at a glance on your smartphone

Recap

Bring notes to your CRM,
and automate follow-ups.

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Open a customer email and see their full order history and potential next to it

Recap visits by voice, Acto turns them into a report and tasks

Add notes directly to your smartphone

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Contact us

Get a personal consultation

Arrange a personal appointment to ask questions and see Acto in action.

Book a demo
Wholesalers and manufacturers across Europe trust Acto.
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FAQs

Do you have any questions?

We're here for you!

  • What is Acto’s AI sales software for medical distributors?

    Acto helps you turn your ERP and CRM data into real sales intelligence. The AI recognizes reorder patterns, suggests complementary products, and alerts you when a key customer shows signs of churn – whether you sell consumables, equipment, or diagnostics. That means less guesswork and more predictable growth.

  • What makes sales software for the medical technology industry different?

    Selling medical products isn’t like selling office supplies.
    Acto is built to handle these nuances:

    • Reorder prediction – identifies stock-out risk for clinics and labs before it happens.
    • Upsell recommendations – suggests relevant accessories or follow-up items (e.g. gels, sensors, cables) based on real usage patterns.
  • Does Acto help onboard new sales staff?

    Yes. New colleagues get prioritized signals every day, with context on every customer. At Hitado, new staff used to need about a year to really know their customer base; with Acto it takes one to two months.