AI SALES SOFTWARE FOR PAINT & COATINGS WHOLESALERS

More Paint. More Primer. More Profit.
From interior paints, lacquers, and ETICS to tools. Help your field sales team target and seize sales potential.

From interior paints, lacquers, and ETICS to tools. Help your field sales team target and seize sales potential.

Ideal for wholesalers & manufacturers of paints, coatings & finishing systems

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Case studies

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features

Den Farbenhandel datenbasiert steuern

Similar painting contractors always buy the matching reinforcement mesh and primer with their facade paint – but Customer Miller doesn't? Our AI proactively suggests the missing system components to your sales team.

Alerts you immediately if a key account stops ordering materials for ongoing construction projects.

Connects effortlessly with your existing ERP and CRM.

examples

How Acto
Accompanies you in everyday life

Prioritize

Prioritize the customers with the greatest potential every week.

Focus on the most important customers directly in CRM

You plan your week in Outlook, Acto recommends customers and provides context

Prepare

Prepare appointments with precision — even while you're on the go.

Call Acto and let it prepare you for your meeting while driving there

Find the most important customer information, risks and potential at a glance on your smartphone

Recap

Bring notes to your CRM,
and automate follow-ups.

Open a customer email and see their full order history and potential next to it

Tell Acto about the appointment over the phone and outsource CRM updates

Add notes directly to your smartphone

customers

What our clients say

“For us, Acto is not just another tool; it’s an intelligent companion in our daily business. We spend less time prioritizing and preparing meetings, sell more proactively, and tangibly increase our revenue.”

Marco Bender

Head of Internal Sales Department

"All inside sales reps at Hitado use Acto daily as the central foundation for customer management. Each day, they receive 10 prioritized signals highlighting the most relevant customers to contact. This enables targeted and efficient customer engagement—and we have significantly reduced churn."

Ilka Greco

Inside Sales Lead

"Acto’s AI-driven insights and automation save our sales team up to 8 hours every week. The result: greater productivity—less time spent on analysis, more time spent with the right customers."

Marcel Höhn

Director Sales

"Acto manages all the data complexity so our team can focus entirely on what matters most: our customers. The result? Greater efficiency and higher customer satisfaction through perfectly timed, targeted offerings."

Lisa Smith

Sales leader eSales

“For us, Acto is not just another tool; it’s an intelligent companion in our daily business. We spend less time prioritizing and preparing meetings, sell more proactively, and tangibly increase our revenue.”

Marco Bender

Head of Internal Sales Department

"All inside sales reps at Hitado use Acto daily as the central foundation for customer management. Each day, they receive 10 prioritized signals highlighting the most relevant customers to contact. This enables targeted and efficient customer engagement—and we have significantly reduced churn."

Ilka Greco

Inside Sales Lead

"Acto’s AI-driven insights and automation save our sales team up to 8 hours every week. The result: greater productivity—less time spent on analysis, more time spent with the right customers."

Marcel Höhn

Director Sales

"Acto manages all the data complexity so our team can focus entirely on what matters most: our customers. The result? Greater efficiency and higher customer satisfaction through perfectly timed, targeted offerings."

Lisa Smith

Sales leader eSales

Contact us

Get a personal consultation

Arrange a personal appointment to ask questions and see Acto in action.

Trusted by leading wholesalers and manufacturers

FAQs

Do you have any questions? 
We're here for you!

What is Acto's AI sales software for the paint & coatings trade?
Acto is a sales intelligence tool specifically for wholesalers. It analyzes purchase patterns to find gaps—like a customer buying paint but forgetting the primer—and prompts your sales team to act.

What makes software for painting supplies special?
It understands "System Selling." It knows that specific paints require specific primers, meshes, or tools. It also tracks consumption rates (e.g., silicone cartridges) to predict exactly when a customer needs to restock.

How does Acto specifically help you in your daily routine?
Before you walk onto a construction site, Acto tells you: "This contractor just started a large facade project but hasn't ordered insulation yet." You get the insight, make the offer, and close the deal.