AI sales software for paint and decorating supplies

He buys the facade paint from you. The mesh too?
From interior paint and lacquer to ETICS and tools. Acto knows the systems in your range and flags when painters buy components, accessories or bulk paint elsewhere.

From interior paint and lacquer to ETICS and tools. Acto knows the systems in your range and flags when painters buy components, accessories or bulk paint elsewhere.

Ideal for wholesalers & manufacturers of paints, coatings & finishing systems

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Case studies

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features

Signals your field team sees every morning

Example: Painter Sommer ordered 500 m² of ETICS insulation boards but no reinforcing mortar or mesh from the system. Acto suggests calling before the job starts.

Example: A regular still buys rollers and masking material, but no bulk paint for eight weeks. The paint now comes from elsewhere.

Example: 18 of your customers ordered facade paint from April last year, 7 of them have not yet. Each rep gets exactly these businesses on their list.

Acto learns the language of paint supplies

Systems, bulk paint and facade season: Acto knows the dependencies in paint distribution and only suggests what fits together.

ETICS systemApproved insulation systems whose components are not mixed.Missing components are suggested only from the customer's system.
Bulk paint versus accessoriesPaint brings revenue, accessories bring frequency.A customer who only buys accessories is an early churn signal.
Facade and interior seasonFacades in the summer half-year, interiors in winter.Seasonality per business, no false alarms in winter.
Floor build-upA floor covering needs adhesive, primer and levelling compound.Bundle suggestion when part of the build-up is missing.
Consumption cyclesSilicone cartridges, masking material, rollers and brushes.Reorder signals for exactly these items.

examples

Examples of how Acto supports you every day

Prioritize

Prioritize the customers with the greatest potential every week.

Focus on the most important customers directly in CRM

You plan your week in Outlook, Acto recommends customers and provides context

Prepare

Prepare appointments with precision — even while you're on the go.

Find the most important customer information, risks and potential at a glance on your smartphone

Recap

Bring notes to your CRM,
and automate follow-ups.

Open a customer email and see their full order history and potential next to it

Add notes directly to your smartphone

Kunden

What our customers say

"Acto’s AI-driven insights and automation save our sales team up to 8 hours every week. The result: greater productivity—less time spent on analysis, more time spent with the right customers."

"Acto’s AI-driven insights and automation save our sales team up to 8 hours every week. The result: greater productivity—less time spent on analysis, more time spent with the right customers."

Marcel Höhn

Director Sales

“For us, Acto is not just another tool; it’s an intelligent companion in our daily business. We spend less time prioritizing and preparing meetings, sell more proactively, and tangibly increase our revenue.”

“For us, Acto is not just another tool; it’s an intelligent companion in our daily business. We spend less time prioritizing and preparing meetings, sell more proactively, and tangibly increase our revenue.”

Marco Bender

Head of Internal Sales Department

"All inside sales reps at Hitado use Acto daily as the central foundation for customer management. Each day, they receive 10 prioritized signals highlighting the most relevant customers to contact. This enables targeted and efficient customer engagement—and we have significantly reduced churn."

"All inside sales reps at Hitado use Acto daily as the central foundation for customer management. Each day, they receive 10 prioritized signals highlighting the most relevant customers to contact. This enables targeted and efficient customer engagement—and we have significantly reduced churn."

Ilka Greco

Inside Sales Lead

"Acto manages all the data complexity so our team can focus entirely on what matters most: our customers. The result? Greater efficiency and higher customer satisfaction through perfectly timed, targeted offerings."

"Acto manages all the data complexity so our team can focus entirely on what matters most: our customers. The result? Greater efficiency and higher customer satisfaction through perfectly timed, targeted offerings."

Lisa Smith

Sales leader eSales

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Contact us

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Arrange a personal appointment to ask questions and see Acto in action.

Wholesalers and manufacturers across Europe trust Acto.

FAQs

Do you have any questions? 
We're here for you!

What is Acto's AI sales software for the paint & coatings trade?
Acto is a sales intelligence tool specifically for wholesalers. It analyzes purchase patterns to find gaps—like a customer buying paint but forgetting the primer—and prompts your sales team to act.

What makes software for painting supplies special?
It understands "System Selling." It knows that specific paints require specific primers, meshes, or tools. It also tracks consumption rates (e.g., silicone cartridges) to predict exactly when a customer needs to restock.

How does Acto specifically help you in your daily routine?
Before you walk onto a construction site, Acto tells you: "This contractor just started a large facade project but hasn't ordered insulation yet." You get the insight, make the offer, and close the deal.