AI sales software for food wholesale and foodservice
Why has the Italian restaurant stopped buying parmesan from you?
Why has the Italian restaurant stopped buying parmesan from you?
Restaurants, hotels and canteens order several times a week. Acto notices within days when a product group drops away, and it knows the rules of your business, from dairy codes to cold storage.
Food and beverage wholesalers work with Acto
Signals your field team sees every morning
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Example: Trattoria Bellini still orders pasta and tomato products, but no hard cheese for three weeks. Similar restaurants buy it every week. Acto suggests asking about it at the next visit.
Example: Hotel am See usually orders dairy on Tuesdays and Fridays, and nothing has come in this week. Acto flags it on the delivery day, not weeks later in a revenue report.
Example: Asparagus season is starting. 14 of your customers bought asparagus and hollandaise last year, and 5 haven't ordered yet. Each rep gets exactly these customers on their list.
Acto speaks the language of your foodservice business
Every distributor has its own abbreviations and rules. Acto adopts both, so recommendations fit your customers and read as if they came from an experienced colleague.
- Internal codesFor example, “MoPro” for dairy products at a German food distributor.Acto uses the code. The signal reads “MoPro not ordered for two weeks,” not “product group 0420 declining.”
- Cold storage by business typeA pizzeria needs a lot of chilled space for cheese, a snack bar mostly freezer space, a canteen has large cold rooms, a bar hardly any room.Acto only suggests what the business can store. Not every restaurant gets the same offer.
- CuisineItalian restaurants, steakhouses, Asian restaurants and canteens buy very differently.Peer groups by cuisine: an Italian restaurant is compared with other Italian restaurants.
- Fresh, chilled, frozen, dryTemperature zones with their own logistics and shelf life.Reorder cycles per zone: fresh is due after days, dry goods after weeks.
- Delivery daysThe customer is supplied on Tuesdays and Fridays, for example.“Order overdue” follows the delivery day, not the calendar.
- Seasonal businesses and closing daysThe beer garden closes in winter, the ski hut in summer.Breaks don't count as churn once Acto knows the pattern or a rep flags it once.
- Foodservice packs5 kg tubs instead of 500 g pots.Suggestions in the pack size the customer usually buys.
Examples of how Acto supports you every day
Prioritize
Prioritize the customers with the greatest potential every week.
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You plan your week in Outlook, Acto recommends customers and provides context
Prepare
Prepare appointments with precision — even while you're on the go.
Find the most important customer information, risks and potential at a glance on your smartphone
Recap
Bring notes to your CRM,
and automate follow-ups.
Open a customer email and see their full order history and potential next to it
Add notes directly to your smartphone
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Get a personal consultation
Arrange a personal appointment to ask questions and see Acto in action.
Do you have any questions?
We're here for you!
Which food companies is Acto a good fit for?
Acto is built for food and beverage distributors with complex product ranges, many existing customers and active sales teams. It pays off most for companies that sell fresh, frozen, beverages and complementary ranges to restaurants or care facilities, for example, and want to manage their field sales team with data.
Does Acto consider what a customer can actually store?
Yes. Chilled and frozen capacity, cuisine and type of business feed into the recommendations. A bar with little cold storage gets no suggestions for large packs of fresh goods, and a pizzeria is compared with other pizzerias, not with a canteen.
How does Acto handle seasonal businesses and closing days?
Acto learns each customer's pattern. A beer garden that closes in winter or a restaurant with a fixed closing day does not trigger a churn alert. Once a rep marks a customer as seasonal, Acto takes it into account. Seasonal campaigns such as asparagus, barbecue or Christmas parties can be managed centrally.