Every night, Acto analyzes your order data and tells your reps which customer is worth the next visit, and what to talk about once they're there. Right inside your CRM as a sidebar, or as a lean CRM alternative with its own app.
A CRM follows a contact until the deal closes. In wholesale distribution, that's when the real work starts: 60 to 90% of revenue comes from existing customers.
of customers walk away from a distributor every year.
At 10% churn, about two-thirds of your new business just replaces the revenue you lost. The warning signs are right there in your order data: a customer orders less often, a category goes missing. A CRM was never built to catch that.
of conversations: the CRM gets little to no use in the field.
of conversations: reps in the field actually use the CRM well.
more planning runs on gut feel than on the CRM.
Source: Lagebild 2026, our study on wholesale sales (German)
Buying rhythms, product categories, thousands of SKUs per customer. Algorithms, machine learning models and AI agents crunch every existing account before a single signal reaches your sales team.
How a signal gets built
Prepped for a meeting in two minutes. Reps only see the result: which customer, why, and what to bring up. In Outlook, in the CRM or in the Acto app.
Explore the field sales app
Build the weekly plan and see which customers need something right now.
AI-GENERATED IMAGESpot the customers who'd otherwise slip through the cracks.
Revenue, orders, last purchase: type the question and Acto answers from your data.
AI-GENERATED IMAGEAnswers in seconds. No digging through three different systems.
Order history, opportunities and talking points are ready in the app.
AI-GENERATED IMAGEWalk in prepared after about two minutes of prep.
Visit report by voice. Acto pulls out the to-dos and syncs everything to the CRM.
AI-GENERATED IMAGEThe report's done before the next meeting starts.
Both run on the same analysis, refreshed every night and tuned to your terms and rules. As a sidebar in Salesforce, SAP, Dynamics and Outlook, or standalone in the browser and as an app.
For distributors who find a traditional CRM too heavy, or who don't have one at all. Acto plans the week by potential, preps every meeting in about two minutes, and turns a dictated recap into the visit report.
Explore the field sales app ↗Your team keeps working in Salesforce, SAP or Microsoft Dynamics. Acto sits right next to the customer record, and in Outlook too, with the reason this customer needs attention now and the talking points for the conversation.
All integrations ↗Acto isn't a CRM. A CRM waits for someone to type something in, and in field sales, that rarely happens. Acto goes straight to where wholesale revenue actually comes from: the customers already buying from you.
Buying rhythm, gaps in the product mix, churn: Acto shows what changed for each customer and why it matters. No required fields. No pipeline babysitting.
Visit reports and field experience feed into every new meeting prep. What a rep knows about a customer doesn't retire when they do.
Prepping a meeting takes about two minutes, and reports get dictated. When it's this little effort, people actually use it.
Acto learns your terms, your abbreviations and how your business works. When a rep rejects an alert and says why, that reason shapes the next analysis for that customer.
Distributors using Acto grow revenue per rep with more upsell and cross-sell, less churn, and more time in front of customers.
Not a traditional one. Acto focuses on existing customers: who needs attention, why, and what's worth bringing up. That's why smaller distributors in particular use Acto as a lean CRM alternative.
No. If you're on Salesforce, SAP or Microsoft Dynamics, Acto shows up there as a sidebar, and in Outlook too. Your team stays in the tools they already know.
Via export, SFTP or database, depending on your system. We recommend connecting through an exchange server. That way your ERP stays untouched and never takes on extra load.
That's the question we hear most. It's exactly why Acto is built for the minutes between meetings: prepped in about two minutes, visit reports by voice. In the pilot, we set daily usage as a target up front.
The handoff is seamless. Acto keeps running on your current system and gets switched over to the new ERP once the migration is done. No second data project in the middle of your migration.
Your data is stored in Frankfurt, Germany, and processed in compliance with GDPR. Language models run in data centers inside the EU. Predictive models are trained exclusively on your company's business data, with no personal data and no mixing with other customers. The language models are general-purpose models and are never fine-tuned on your data.
Give us 30 minutes. We'll look at your systems and your field team, then show you how similar distributors run Acto: inside the CRM or as a standalone app.
