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Sales AI for Microsoft Dynamics

Dynamics knows your contacts.
Acto shows you who’s worth a call today.

Acto analyzes your order data every night. By morning, the sidebar in Dynamics 365 shows which customers are ordering less and who’s missing a product line.

02:00
Nightly export
Orders12 MB
Customers2 MB
Products4 MB
Sent to Acto
Risiko
Reorder cycle overdue: Pro Brush Set 2"
Avg. cycle
21 days
Last order
38 days ago
TRUSTED BY LEADING DISTRIBUTORS
Schäfer ShopBöllhoffPlate
The problem

Your CRM knows who called whom.

What customers buy lives somewhere else.
100,000
Products
880,000
Customers
11,223
orders per week
Example: 
Schäfer Shop
, office supplies and facility equipment, SAP S/4HANA

The result: Reps see contacts, not buying patterns.

Declines show up too late

Because revenue lives in the ERP, and nobody in the CRM notices a customer has been ordering less for weeks.

Cross-selling runs on gut feel

Because Dynamics doesn’t know which product groups similar customers also buy.

Everyone prioritizes differently

Because there’s no shared list of who needs attention today. Every rep goes with their gut.

The problem

Your CRM knows who called whom.

What customers buy lives somewhere else.

The result: Reps see contacts, not buying patterns.

Declines show up too late

Because revenue lives in the ERP, and nobody in the CRM notices a customer has been ordering less for weeks.

Cross-selling runs on gut feel

Because Dynamics doesn’t know which product groups similar customers also buy.

Everyone prioritizes differently

Because there’s no shared list of who needs attention today. Every rep goes with their gut.

With Acto

No dashboard. No new tool.

Acto lives right inside Dynamics 365.

Prioritize

“Focus customers” shows whose revenue is dropping, with the year-over-year comparison, last visit, and last order.

As a sidebar in Dynamics 365 Sales

Prep

Revenue, customer tier, last order, and what came up in recent conversations. Right on the opportunity.

Ask follow-up questions right in the sidebar

On site

On the road, reps open the same customer in the app, with a call plan, risks, and cross-sell potential.

Dictate the visit report afterward

How it works

How your data gets to Acto.

Acto lives right inside Dynamics 365.

Prioritize

“Focus customers” shows whose revenue is dropping, with the year-over-year comparison, last visit, and last order.

As a sidebar in Dynamics 365 Sales

Prep

Revenue, customer tier, last order, and what came up in recent conversations. Right on the opportunity.

Ask follow-up questions right in the sidebar

On site

On the road, reps open the same customer in the app, with a call plan, risks, and cross-sell potential.

Dictate the visit report afterward

Ausschnitt der Acto-Grafik: Daten laufen im Acto-Kern zusammen und werden als Risiken und Potenziale bewertet
Acto-App mit Leitfaden für einen Kunden
How it works

Complex under the hood.

Simple in Dynamics.

Every night, your system exports orders, customers, products, and pricing. Acto runs the analysis, scores every account, and writes the results to the sidebar. No live access required.

What Acto finds

What’s hiding in your order data.

Re-scored every night.

Every customer is measured against their own history. Only what’s worth a call or a visit reaches your reps.

Kraus & Meier GmbH
Risiko

Time between orders up 14 days

Kraus & Meier is ordering less often than usual, and their quote win rate has been dropping since July.

Bauer Technikwerkstatt GmbH
Chance

Cross-sell: striking tools

Bauer buys hand tools regularly but never striking tools. Similar shops also buy long-life grease.

Strichzeichnung eines Hammers
Blatter GmbH
Risiko

No order in 172 days

Blatter usually orders every 32 days. Similar customers regularly buy pliers.

Strichzeichnung einer Kombizange
Dunder AG
Chance

Quote only partially ordered

The order is missing 5 of the 8 quoted product groups. Worth a follow-up on the rest.

Customers

11.2% more revenue with the same headcount.

11.2%
more revenue
Schäfer Shop
Marcel Höhn, Director Sales bei Schäfer Shop
“Acto’s AI analysis and automation save our sales team up to 8 hours every week. The result: more productivity, less time digging through data, and more time with the right customers.”
Marcel Höhn
Director of Sales, Schäfer Shop · SAP S/4HANA
Böllhoff↗ 8,6%
Plate↗ 10,0%
HITADO↗ 5.4%
Case studies

Same sales team.
More revenue per rep.

11.2%
MORE REVENUE
Schäfer Shop
8.6%
MORE REVENUE
Böllhoff
5.4%
MORE REVENUE
HITADO
10.0%
MORE REVENUE
Plate
Two places

At the desk and on the road.
Same insight.

KUNDENAKTEACTO-SEITENLEISTEUNTERWEGS: ALS APP

On the road: in the app

Call plan before the meeting, dictated report after.

In the office: right in Dynamics

(oder Outlook)

As a sidebar next to the account record, and in Outlook if you want.

Running a different system?All integrations ↗
Business logic

Acto learns your business.
Before it sends a single insight.

Before going live, Acto learns your rules. That’s how you get recommendations that fit your business instead of generic alerts.

Customer types
and buying rhythms

One customer orders every week, another only when a project comes up. Acto learns when silence is normal and when it’s a red flag.

Strichzeichnung eines Maulschlüssels

Seasons
and patterns

Seasonal business and incentive programs can shift entire weeks. Acto separates the usual from the unusual.

Your language

Press fittingsSupply/returnBalancing valvesYour category codes

Acto learns your industry jargon and in-house terms instead of guessing. So the insights sound like they came from a colleague.

Strichzeichnung einer Lagerbox mit Schraube

Segments
and campaigns

Priority accounts and new products: who your reps should see first.

Warning and
buying signals

Fewer orders mean risk, bigger baskets mean opportunity. You set the threshold for when it’s worth stepping in.

Strategic
product categories

You decide which categories go together and which ones you want to push. Acto only suggests what fits.

Rollout

Live in weeks.

No Dynamics project.

Acto doesn’t read live from Dynamics. Order and customer data arrive via a nightly export from your ERP, whether that’s Business Central, Finance & Operations, SAP, or something else. Dynamics 365 just gets the sidebar with the results.

01WEEK 1

Kickoff and groundwork

Requirements · business logic · SFTP access

02WEEKS 2–3

Data delivery and audit

Tenant setup · daily export · data audit

03WEEKS 4–5

Validation and tuning

Checks on sample customers · sidebar in your system · feedback

04WEEK 6 · LIVE

Training and go-live

Training · sales team goes live · first results shortly after

Zero changes to Dynamics

Data arrives via export or SFTP. No live access, and Acto does the heavy lifting.

Your data stays yours

Stored in Frankfurt, language models hosted in the EU. Prediction models train only on your data.

Rollout

Live in 6 weeks.

No Dynamics project.

Acto doesn’t read live from Dynamics. Order and customer data arrive via a nightly export from your ERP, whether that’s Business Central, Finance & Operations, SAP, or something else. Dynamics 365 just gets the sidebar with the results.

01WEEK 1

Kickoff and groundwork

02WEEKS 2–3

ERP export and data audit

03WEEKS 4–5

Validation on sample customers

04WEEK 6 · LIVE

Training and go-live

Zero changes to Dynamics

Export, file share, or SFTP. No live access, so your ERP doesn’t slow down.

2–3 days
of IT work

One time, to set up the export. After that it runs on its own, every night.

Your data
stays yours

Stored in Frankfurt, language models hosted in the EU. Prediction models train only on your data.

FAQ

Questions

about AI for Dynamics.

Is there AI for Microsoft Dynamics that helps sales?

Yes. Acto adds a sidebar right inside Dynamics 365 that shows which customers are ordering less, who’s missing a product line, and which customers are worth a call today. The analysis runs every night on your order data.

How is this different from Microsoft Copilot?

Copilot is Microsoft’s general-purpose AI assistant. It helps with whatever you ask it. Acto works on its own: every night it analyzes each customer’s order history and hands your reps specific insights, like churn risk, missing product lines, or open quotes.

We run Business Central with an industry add-on for distributors. Does that work?

Yes. Whether it’s Business Central with a distribution add-on like gevis, Finance & Operations, or a different ERP altogether, Acto just needs a daily export of orders, customers, products, and pricing. The results show up in Dynamics 365 Sales.

Where does the data come from?

From your ERP, via a daily export, SFTP, or an exchange server. That can be Business Central, Finance & Operations, SAP, or another system. Acto doesn’t need live access.

Do we need a Dynamics project for this?

No. Dynamics just gets the sidebar. Nothing in the CRM itself gets rebuilt.

Where do reps see the insights?

In the office, in the sidebar in Dynamics 365, and in Outlook if you want. On the road, in the Acto app, with a call plan before the meeting and a dictated report after.

How long does rollout take?

About six weeks. Your IT team spends roughly two to three days on it, mostly setting up the export.

Where is our data processed?

Stored in Frankfurt, with language models hosted in the EU. Prediction models train only on your data.

Book a demo

Your reps already live in Dynamics.

Now they’ll see who’s worth a call there, too.

In 30 minutes, we’ll look at your system and your sales team, then show you real examples from your industry of what Acto would flag.

Book a call