export fallstudien

Sales AI for proALPHA

You build it. You sell it direct.
Acto shows which customers are due to reorder.

proALPHA exports the data, Acto analyzes it every night. By morning, your reps see which customers are worth a call, in the app, their CRM, or Outlook.

PROALPHA EXPORT
02:00
Nightly export
Orders12 MB
Customers2 MB
Products4 MB
Sent to Acto
Risiko
Reorder cycle overdue: Pro Brush Set 2"
Avg. cycle
21 days
Last order
38 days ago
TRUSTED BY LEADING DISTRIBUTORS
Schäfer ShopBöllhoffPlate
The problem

Every order is in proALPHA.

Sales can’t see who stopped ordering.
100,000
Products
880,000
Customers
11,223
orders per week
Example: 
Schäfer Shop
, office supplies and facility equipment, SAP S/4HANA

Distributor or manufacturer selling direct: Your customer base holds more than anyone can see.

Reorders don’t happen

Because nobody notices a customer has fallen out of their usual ordering rhythm.

The right products never reach the right customers

Because reps can’t tell which customers look like the buyers of similar products.

Dormant customers stay dormant

Because nobody has time in the daily grind to work through the list of inactive accounts.

The problem

Every order is in proALPHA.

Sales can’t see who stopped ordering.

Distributor or manufacturer selling direct: Your customer base holds more than anyone can see.

Reorders don’t happen

Because nobody notices a customer has fallen out of their usual ordering rhythm.

The right products never reach the right customers

Because reps can’t tell which customers look like the buyers of similar products.

Dormant customers stay dormant

Because nobody has time in the daily grind to work through the list of inactive accounts.

With Acto

No dashboard. No new tool.

Your proALPHA setup stays exactly as is.

Set up the export

Your IT team decides once what proALPHA provides each night, via file export, exchange server, or SFTP.

IT effort: 2–3 days, one time

Acto does the math

Every customer is measured against their own order history, fresh every night.

The heavy lifting happens at Acto, not in proALPHA

Your reps see it

First thing in the morning, in the app, their CRM, or Outlook, with a specific product suggestion.

Works for manufacturers just like it does for distributors

How it works

How your data gets to Acto.

Your proALPHA setup stays exactly as is.

Set up the export

Your IT team decides once what proALPHA provides each night, via file export, exchange server, or SFTP.

IT effort: 2–3 days, one time

Acto does the math

Every customer is measured against their own order history, fresh every night.

The heavy lifting happens at Acto, not in proALPHA

Your reps see it

First thing in the morning, in the app, their CRM, or Outlook, with a specific product suggestion.

Works for manufacturers just like it does for distributors

Ausschnitt der Acto-Grafik: Daten laufen im Acto-Kern zusammen und werden als Risiken und Potenziale bewertet
Acto-App mit Leitfaden für einen Kunden
How it works

Complex under the hood.

Every night, your system exports orders, customers, products, and pricing. Acto runs the analysis, scores every account, and writes the results to the sidebar. No live access required.

What Acto finds

What’s hiding in your proALPHA data.

Re-scored every night.

Every customer is measured against their own history. Only what’s worth a call or a visit reaches your reps.

Kraus & Meier GmbH
Risiko

Time between orders up 14 days

Kraus & Meier is ordering less often than usual, and their quote win rate has been dropping since July.

Bauer Technikwerkstatt GmbH
Chance

Cross-sell: striking tools

Bauer buys hand tools regularly but never striking tools. Similar shops also buy long-life grease.

Strichzeichnung eines Hammers
Blatter GmbH
Risiko

No order in 172 days

Blatter usually orders every 32 days. Similar customers regularly buy pliers.

Strichzeichnung einer Kombizange
Dunder AG
Chance

Quote only partially ordered

The order is missing 5 of the 8 quoted product groups. Worth a follow-up on the rest.

Customers

11.2% more revenue with the same headcount.

11.2%
more revenue
Schäfer Shop
Marcel Höhn, Director Sales bei Schäfer Shop
“Acto’s AI analysis and automation save our sales team up to 8 hours every week. The result: more productivity, less time digging through data, and more time with the right customers.”
Marcel Höhn
Director of Sales, Schäfer Shop · SAP S/4HANA
Böllhoff↗ 8,6%
Plate↗ 10,0%
HITADO↗ 5.4%
Case studies

Same sales team.
More revenue per rep.

11.2%
MORE REVENUE
Schäfer Shop
8.6%
MORE REVENUE
Böllhoff
5.4%
MORE REVENUE
HITADO
10.0%
MORE REVENUE
Plate
Two places

At the desk and on the road.
Same insight.

KUNDENAKTEACTO-SEITENLEISTEUNTERWEGS: ALS APP

On the road: in the app

Call plan before the meeting, dictated report after.

(oder Outlook)

As a sidebar next to the account record, and in Outlook if you want.

Running a different system?All integrations ↗
Business logic

Acto learns your business.
Before it sends a single insight.

Before going live, Acto learns your rules. That’s how you get recommendations that fit your business instead of generic alerts.

Customer types
and buying rhythms

One customer orders every week, another only when a project comes up. Acto learns when silence is normal and when it’s a red flag.

Strichzeichnung eines Maulschlüssels

Seasons
and patterns

Seasonal business and incentive programs can shift entire weeks. Acto separates the usual from the unusual.

Your language

Press fittingsSupply/returnBalancing valvesYour category codes

Acto learns your industry jargon and in-house terms instead of guessing. So the insights sound like they came from a colleague.

Strichzeichnung einer Lagerbox mit Schraube

Segments
and campaigns

Priority accounts and new products: who your reps should see first.

Warning and
buying signals

Fewer orders mean risk, bigger baskets mean opportunity. You set the threshold for when it’s worth stepping in.

Strategic
product categories

You decide which categories go together and which ones you want to push. Acto only suggests what fits.

Rollout

Live in weeks.

No proALPHA project.

Acto sits on top of your existing proALPHA. Your IT team sets up the nightly export once, and it runs on its own from there. Acto doesn’t need live access.

Most teams start with a pilot and KPIs agreed up front, like revenue, number of contacts, and daily usage. After that, you decide on the rollout.

01WEEK 1

Kickoff and groundwork

Requirements · business logic · SFTP access

02WEEKS 2–3

Data delivery and audit

Tenant setup · daily export · data audit

03WEEKS 4–5

Validation and tuning

Checks on sample customers · sidebar in your system · feedback

04WEEK 6 · LIVE

Training and go-live

Training · sales team goes live · first results shortly after

Zero changes to proALPHA

Data arrives via export or SFTP. No live access, and Acto does the heavy lifting.

Your data stays yours

Stored in Frankfurt, language models hosted in the EU. Prediction models train only on your data.

Rollout

Live in 6 weeks.

No proALPHA project.

Acto sits on top of your existing proALPHA. Your IT team sets up the nightly export once, and it runs on its own from there. Acto doesn’t need live access.

Most teams start with a pilot and KPIs agreed up front, like revenue, number of contacts, and daily usage. After that, you decide on the rollout.

01WEEK 1

Kickoff and groundwork

02WEEKS 2–3

ERP export and data audit

03WEEKS 4–5

Validation on sample customers

04WEEK 6 · LIVE

Training and go-live

Zero changes to proALPHA

Export, file share, or SFTP. No live access, so your ERP doesn’t slow down.

2–3 days
of IT work

One time, to set up the export. After that it runs on its own, every night.

Your data
stays yours

Stored in Frankfurt, language models hosted in the EU. Prediction models train only on your data.

FAQ

Questions

about AI for proALPHA.

Does Acto work for manufacturers running proALPHA?

Yes. Acto analyzes buying behavior, and that works the same for manufacturers selling direct as it does for distributors. You don’t need extra product data like bills of materials.

What does Acto spot for manufacturers selling direct?

Things like missed reorders of consumables or spare parts, declining orders, product groups a customer stopped buying, and inactive customers you can win back with a specific product suggestion.

We mostly sell through distributors. Is Acto still a fit?

Acto works best when you sell to your customers directly and their orders live in proALPHA. If most of your volume runs through distributors, Acto won’t see the end customers’ data.

How does the data get from proALPHA to Acto?

Via a nightly export, an exchange server, or SFTP. Acto needs orders, customers, products, and pricing. There’s no live access to proALPHA.

How do we get started?

With a pilot and KPIs agreed up front, like revenue, number of contacts, and daily usage. Then we review the results together, and you decide on the rollout.

Where is our data processed?

Stored in Frankfurt, with language models hosted in the EU. Prediction models train only on your data.

Book a demo

What’s hiding in your proALPHA data?

We’ll show you with examples from your industry.

In 30 minutes, we’ll look at your system and your sales team, then show you real examples from your industry of what Acto would flag.

Book a call